It is not just when I listen to the Pixies that I have to ask myself this question. No, last night at about 9 I realized I was out of coffee and still needed to get some writing done. As the writing had to include the attempt to fuse Jameson and Freud in an argument about historicity I felt like I should be awake. So, I went to Caribou around the corner in order to get what I hoped would be my coffee of choice: Rainforest Blend–a smooth and creamy dark roast that is certified by the Rainforest Alliance, organic and a fair trade product. When I got there, however, I was informed that they did not have any left. Even worse, they told me they are completely phasing it out! Faced with the intolerable cruelty of not being able to enjoy my favorite coffee any more I began to search the list of coffees for something comparable, but remained unsuccessful. So I asked the girl behind the counter:” do you have any other free trade coffees?” She looked at me funny and when I realized what I had said I could in my state of shock only stammer: “well, I guess the rest of them all are.” Has neoliberalism taken over my mind? Is it not only working through viral marketing, but maybe also through direct control? I cannot help but think about the videos anaj has posted in which some creepy guy with a gigantic, bushy eyebrewery (they are not just eyebrows any more–its a whole eyebrewery–in German: “Augenbrauerei”) fucks with people’s minds and makes them want things they did not originally want. Now I am scared of people standing around on Chicago sidewalks whispering “free trade, free trade.” Thank God I rarely leave the house. Now I have a reason to continue my development toward digital hermit state.
Another short and clear ‘Marcuse for the Day’:
Scientific management of instinctual needs has long since become a vital factor in the reproduction of the system: merchandise which has to be bought and used is made into objects of the libido; and the national Enemy who has to be fought and hated is distorted and inflated to such an extent that he can activate and satisfy aggressiveness in the depth dimension of the unconscious.
P.S.: Does anyone else think a bunch of Helnwein’s stuff is actually pretty good (such as “Epiphany”)?