Day 153: Will it Blend? (and centipedes!)

Courtesy of Albert Hammond, purveyor-of-all-things-strange extraordinaire, comes this clip. “Will it Blend?” is one of the most successful viral marketing campaigns in recent years, using youtube to promote the new Blendtec blender. In the clips (and there are LOTS of them) Tom Dickson, founder of Blendtec, attempts to demonstrate the quality of his blender by, well, blending all kinds of shit. Among the most famous of his blending extravaganzas are: lightbulbs, glowsticks, marbles, cell-phones, a video camera, a now famous blending creation called “cochicken” (a can of soda and a rotisserie chicken), a broomstick, etc. The video you see below is the one Albert sent me and I do like it quite a bit: the i-Phone. This campaign has become so successful that “Will it Blend?” is now a searchable meme and apparently it is possible to buy merchandise, such as shirts that feature the slogan “Tom Dickson is my homeboy.” Furthermore, Blendtec also welcomes suggstions for blending performances. The two suggestions that are the most eagerly awaited but have as of yet not been attempted are the blending of a crowbar and the blending of another Blendtec blender. What a beautiful example of American craftsmanship and participatory democracy within consumer capitalism. The only question left for me to ask is: will it blend Al-Qaeda? Please all rise for the anthem.

And if you cannot get enough of the blending, here are all present blending experiments on youtube: www.youtube.com/user/Blendtec.

***EDIT: I feel as though I have been working within the confines of contemporary capitalist marketing strategies (the viral kind) too much, so I find it high time for a little hard-hitting Marxist cultural critique. For this purpose, I give you Monty Python’s “Communist Quiz.” I could not find it by itself, so here it is surrounded by a few other sketches I find quite amusing as well (to go straight to the quiz begin at about 5:30, or so).

***EDIT 2: today I found a centipede for the third day in a row in my apartment. Not only are they incredibly ugly and doubtlessly very dangerous (well, they are not really dangerous but I did reveal my arachnophobia and general fear of all things with more than four legs a couple of days ago, so this exaggeration should not come as a surprise), but they are incredibly fast and also act unnecessarily silly. I am ridiculously scared of them and don’t really know what to do except from killing them with my Norton Shakespeare (after having screamed into a pillow for about a half hour in order to work up the necessary courage)–at the same time I feel bad for them (they are animals, after all and despite their tendency to act unnecessarily silly they may not really deserve to die–unlike many politicians who, precisely due to the fact that they often act unnecessarily silly, do at least warrant an in-depth argument regarding whether or not they should be clubbed to death with a large anthology). Consequently, I am trying to find out if there is something like a centipede-repellent (a large rodent I could keep, maybe–a possum would be ideal, as the horizontal storage space in my apartment is limited but I am still able to expand vertically and could thus hang a possum from a small rack on the ceiling)? Maybe someone can help me with this. If not, I will just chalk it up the the joys of living in a crappy, tiny studio where the grad student of today can try to write the great literary critical work of tomorrow in the comfort of yesterday.

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