After Hollywood has successfully turned an important discussion (global warming) that required actual radical political changes, which needed to be founded upon ideological changes, into a mere fad that will most likely not lead to permanent transformations but will be forgotten by most in about a year or two (“anti-global warming was sooo 2006/07”–maybe it will come back like the 1960s concern with peace and the social bond that was turned into the Love Parade and its connected fashion industry), I am still hopeful when I see that serious (grassroots) organizations/campaigns still fight the good fight and try to popularize the discussion in good, i.e. effective (i.e. smarter than DiCaprio’s latest sorry attempt), ways. Here a Sierra Club program that really spoke to me: picking “green beer:” http://action.sierraclub.org/site/R?i=PfW6p91DWUdxQQf5-2tSAg
Oh, and the cast of It’s Always Sunny in Philadelpha (which, I must admit, has been amusing me to no end–really a form of comedy I appreciate–sorry!) worked with the Sierra Club as well. Here the ad: http://www.sierraclub.org/pressroom/media/2007/alwayssunny.jpg
The link to the Sierra Club homepage can be found in my blogroll–they do a lot of really great stuff. Also: subscribe to the “Daily Ray of Hope” service. Good thing to wake up to.
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