Read about this in a Bruce Sterling piece. This is interesting and theoretically screwy in so many ways. Interesting concept, which, however, will once again illustrate the many similarities, yet the final political/practical differences between Hardt and Negri and viral marketing strategies. Let’s just call it “deliberative democratic capitalism.” What really happens to knowledge and its political “use-value” on the individual level if it is increasingly applied, disseminated and stored in a way that, as Lyotard suggests “externalizes knowledge with respect to the knower?” The very concept of “urban survival” becomes re-defined along the lines of this increasingly totalitarian form of alienation (of the knower from knowledge), transforming the networks of knowledge often thought to contain the possibility for creating democratic networks (directed at action) into alienated, exteriorized networks of knowledge, purely functional as a means of viral distribution, not connected to concepts of use as much as primarily and maybe singularly to the logic of exchange and reproduction. Take a look:
P.S.: “exchange and gift economy”–hee, hee! Yeah, as noble a transaction as the interaction between the knowledge-gift receiving person and the Astroturfer!
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