High and low culture are equally fascinating, but you can’t just do one or the other. You must do both.
– Mark Gerard Lawson
This may be the single most important advice not just for those producing culture but for those interested in and practicing the discipline of Cultural Studies. (And, of course, we should add that you always need to be aware of the dialectical interrelation of culture and the socioeconomic structure–and by that I mean neither a mediation nor a superstructural effect but a mutually productive relationship.)